lunes, 30 de agosto de 2010

THE IMPORTANCE OF PROEXPORT IN COLOMBIAN EXPORTS AND IMPORTS


1) CONCEPT:
EXPORT:"The selling and sending out of goods or services to other countries"*
IMPORT:"Bring (goods or services ) into a country from abroad for sale"**
MARKET:"A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities"***
INTERMEDIARY:"A person who acts as a link between people in order to try to bring about an agreement or reconciliation; a mediator"****








2) QUESTION: What is PROEXPORT and why it is important for the Colombian imports and exports?
ANSWER: In its official website Proexport says: "We are the institution in charge of promoting Colombian non-traditional exports, international tourism and foreign investment to Colombia. We provide domestic companies with support and integral advisory services for their international trade activities, facilitating the design and execution of their internationalization strategies, looking for the generation, development and closing of business opportunities.
We promote the effective insertion of Colombian companies into international markets and seek international trade opportunities through:
· Identification of market opportunities.
· Design of market penetration strategies.
· Companies internationalization.
· Assistance in the design of action plans.
· Contact with both sellers and buyers.
· Specialized services to foreign companies interested in acquiring Colombian goods and services."*****



Additionally, PROEXPORT makes alliances with national, international, private and public companies, that allow it to expand the availability of resources to support various business initiatives.
Through the promotion of exports PROEXPORT contributes to the economic growth of companies and the country, this is a good way of giving to know to Colombia in the world and change its poor image. By other hand Proexport through the Identification of Market Opportunities and the Design of market penetration Strategies helps small and medium enterprises to identify their competitive advantages and create products that meet the customer needs.

3) POINT OF VIEW: I am going to analize the importance of the existence of this institution from two perspectives: the company and the country.In conclusion I think that the role played by Proexport throughout the country is very interesting because it brings a lot of benefits to small and medium enterprises and finally to the country.

By one hand we see that companies have a great help to realize their export and import operations, for the foreign importers Proexport provides support services to meet Colombian export supply and contact potential suppliers; for exporters Proexport offers: advisory services in international business, market intelligence, information about transportation logistics, export planning, advice on quality management, etc. In short all companies have to reach all the tools in the field of counseling in order to be successful in the international market


By the other hand we can see that through the role of attracting foreign investors and to encourage and promote tourism, our country has become as one of the best Latin American countries in terms of investments, due to this the national economy has improved considerably with it's international image.


In my opinion we as future business managers are going to have a great help to succeed our exports and to be more competitive in an increasingly globalized world.
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****Oxford Dictionaries.(2010).Intermediary.[Online]:
*****Proexport.(2010).About us.[Online]:





-Image 1: Impulse.Imports & Exports.(2010).Available at: http://www.impulsomaquila.com/imp-ex.html
-Image 2:Proexport.Proexport Colombia.(2010).Available at:






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