lunes, 27 de septiembre de 2010

THE INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) AND ITS ROLE IN INTERNATIONAL BUSINESS.

1) CONCEPT:

TRANSPORT:"Take or carry (people or goods) from one place to another by means of a vehicle, aircraft, or ship"*
ASSOCIATION:"An organization of persons having a common interest"** 
PRIORITY:"The fact or condition of being regarded or treated as more importan"***
SAFETY:"The condition of being safe from undergoing or causing hurt, injury, or loss "****






2) QUESTION:What is the IATA, and which are its functions in international business?
ANSWER:On its website The International Air Transport Association (IATA), is defined as:  "IATA is an international trade body, created over 60 years ago by a group of airlines. Today, IATA Represents Some 230 airlines - the Worlds Leading passenger and cargo airlines Among Them - comprising 93% of Scheduled international air traffic. The organization Also Represents, Lead and Serve the airline industry in general. IATA has Developed That the commercial standards built a global industry. IATASA mission is to Represent, lead and serve the airline industry."*****





As we can see the IATA represents over 90% of airlines worldwide, which indicates that its influence in international air transport is very important. Accordingly we can say that the companies when sending or receiving goods by air, must have clearly about all regulations on all aspects of security, that this institution imposes.
Safety in air transport is very important for people and goods, thanks to  IATA, all companies engaged in international operations can be confident and trust  that exist  a global regulator, that is working for their comfort and security.

In addition to the safety of persons and goods, the IATA too provides benefits to all parties involved and this is clearly stated in its website:
For the benefit for all parties involved:
• For consumers, IATA simplifies the travel and shipping processes, while keeping costs down. Passengers can make one telephone call to reserve a ticket, pay in one currency and then use the ticket on several airlines in several countries.
• IATA allows airlines to operate safely, securely, efficiently and economically under clearly defined rules.
• IATA serves as an intermediary between airlines and passenger as well as cargo agents via neutrally applied agency service standards and centralized financial systems.
• A large network of industry suppliers and service providers gathered by IATA provides solid expertise to airlines in a variety of industry solutions.
• For governments, IATA seeks to ensure they are well informed about the complexities of the aviation industry to ensure better, long-term decisions.”******

As good regulator,  the  IATA  involves all parties in all its operations, in this way consumers, airlines, industry suppliers, service providers, and governments can enjoy of many benefits. All this make that there is  harmony in all air transport operations.
As we saw, the IATA through all its functions, day after day makes that international business become more efficient and safer, by the other hand, this organization is working very hard in the process of implement in all airlines worldwide better practices, in order to protect the environment.
In conclusion, the IATA along its 60-year of trajectory  has worked for improving and refining all air operations in the world, which means an excelent point for international business
 3) POINT OF VIEW: When Companies decide to enter other countries to do international business, they should evaluate all factors that in some way or another affect their operations.
Until now we have focused on the analysis of many variables that can affect international business, but we have not realized that there are organizations such as IATA, which indirectly make more smoothly the processes of transport in international business.
At this point I think that is very important to highlight two aspects that under my point of view, nowadays are the top issues discussed and analyzed by the IATA : safety and environmental protection.
By one hand when I talk about security, I think that is worth recalling a memorable date for international aviation security, that date is September 11, 2001 when in the United States, a group of terrorists kidnaped some planes, in order to make the attacks to the twin towers and the World Trade Center in New York and to  the Pentagon in Washington, these attacks  killed thousands of people.
Since September 11, 2001, IATA and other international organizations have been concerned with improving aviation safety, which led to the creation and enforcement of strict safety standards in commercial and cargo aviation, something that viewed under an objective point  of view, favored  companies and the protection of their goods.
By the other hand, the IATA has joined to the global fight against environmental pollution, this aspect seems very important because the world and the natural resources are in crisis, because the man with its consumerism is destroying the planet. In a news release on  September 17 the IATA called to the  governments to support airlines in their measures against climate change, this confirming that this institution is committed to protect the environment. "Specifically, the objectives of the airlines against climate change focus on annual improvement of 1.5% efficiency by 2020, limiting growth in carbon emissions over the next decade, and cuts to half the total amount of emissions in 2050 compared to figures of 2005"*******
From an environmental point of view, I think that the IATA whit its regulations,  can achieve very positive things in order to reduce the pollution, which promotes and ensures the healthy existence of future generations.
In conclusion, I think that we as managers of companies, must be very analytical with everything around us and everything that could affect our business, I too want to highlight the importance of IATA in processes of air transport and in a particular case in  the processes of international business.

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*Oxford Dictionaries.(2010).Transport.[Online]: http://oxforddictionaries.com/view/entry/m_en_us1300010#m_en_us1300010
**Merrian Webster Dictionary.(2010). Association.[Online]:
***Oxford Dictionaries.(2010).Priority.[Online]: http://oxforddictionaries.com/view/entry/m_en_us1280797#m_en_us1280797
****Merrian Webster Dictionary.(2010). Safety.[Online]:
***** IATA.(2010).[Online]: http://www.iata.org/about/Pages/index.aspx   
******IATA.(2010).[Online]: http://www.iata.org/about/Pages/mission.aspx 
*******Finanzas.com.La IATA pide a los gobiernos que apoyen a las aerolíneas en sus medidas contra el cambio climático[Online]:http://www.finanzas.com/noticias/economia/2010-09-17/346746_iata-pide-gobiernos-apoyen-aerolineas.html


-Image 1: Getty Images.Businessmen waiting at an airport lounge.(2010).Available at: 
-Image 2:Mexalitours.Logo IATA.(2010).Available at:

2 comentarios:

  1. This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. https://europa-road.eu/hu/transportation.php

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